Whats wrong with the fitness industry?

98% of people who start a diet end up heavier than they started, a year after they finish. To me, this says that 98% of people are doing the wrong things, 98% of information in the media is wrong, or 98% of people who talk about nutrition do not know what they are talking about. Some other interesting facts...

The average woman spends 31 years of her life on a diet. Perhaps more surprisingly, the average man spends 28 years of his life on a diet¹ . Gym membership has never been higher, yet 24 million Britons are now overweight or obese, three times more than in 1980² .

So, with so much time invested and so much money spent, why is it that gym goers still do not know what exercises that burn 10% fat and those that burn 80%? Why are they unaware of the benefits of combining fat and protein in the same meal? Why is the metabolic effects of excess carbohydrates never highlighted?

This problem is evident all around us. The fitness industry has got it wrong, across a lot of things. In reality, most fitness professionals are as frustrated as you are at the lack of results their clients get from traditional methods; despite the effort, very few professionals actually set the tone in terms of fitness or appearance. Certainly, this should set alarm bells ringing.

Sometimes its hard to get good information. The personal trainers in your local gym don't know enough to realise they don't know enough, yet mope around blaming their clients for the lack of progress they achieve - this really happens! Meanwhile, anonymous and self-professed authorities recycle other people's myths to write e-books and articles on how to be healthy and stress-free; they have never put these ideas into practise, which is why they are normally overweight, unfit and unbalanced.

Yet there is still a massive amount of fitness professionals out there who make a change in people's lives every day. They are worth their weight in gold and, when you meet them, you will notice they really stand out. It's just a case of finding them!

Fed up of condescending instructions to go forth and follow a balanced diet? Ever asked one of these smug and self-professed experts what actually makes up a balanced diet? Everywhere you look we are told to go for 'healthy' low-fat options, but who actually stops to consider why someone would want to cut down on fat? Fat is in itself a slow-release energy source which, when used correctly, stabilizes blood sugar levels and therefore helps to burn fat stored beneath the skin. So eating good fats should be the focus. This is just one obvious example of the misinformation the public is subjected to each day. By exploring the facts, we simple follow natures scientific principles the results then look after themselves.

It is this application of natural science that really distinguishes the approach of Blueprint from other fitness companies. I stress the term natural science as this varies enormously from corporate junk-science (the aim of which is to sell you their new 'health' food) and medical science (which focuses on convincing you that you are ill, but can achieve relief from your 'illness' by using their drugs).

Blueprint understand that we are still just cavemen and cavewomen, despite our hectic lives. Blueprint do not accept anything for the sake of convenience and never assume that methods work simply because they should. We use only facts that are supported through valid and pure science and this forms the basis of our balanced and, above all, informed views on every relevant aspect of the health and fitness spectrum. Every client is left with a firm understanding of the principles of overload and the methods that successfully isolate fat as a fuel source.

When translated into a personal and friendly approach, this framework is fine-tuned through a common-sense approach which accounts for genetic and lifestyle differences amongst all clients to achieve almost anything this is why Blueprint get results. And its the results that makes the difference.